more about sydney Sweeney Viral Ad Campaign.
American Eagle stock surged almost 23% by 3 p.m. EDT Monday afternoon after President Trump posted on Truth Social congratulating the brand for a provocative new ad featuring Sydney Sweeney.
The jump began hours earlier when Trump called attention to the debut spot the company launched the previous week. In his post, Trump wrote, “Great American Eagle ad, jeans are flying off the shelves. Get ’em, Sydney!”
He further bragged about Sweeney’s newly discovered political allegiance after reports confirmed she registered as a Florida Republican over the weekend.
He contrasted Sydney Sweeney newfound fanfare with “Woke Taylor Swift,” who he claimed has lost her looks since she endorsed Harris over him last fall.
In a follow-up this morning, Trump also referenced Jaguar CEO Adrian Mardell’s departure. The British brand’s decision to go “colorful and diverse” this year drew accusations of wokeness, but Jaguar insisted Mardell’s exit had been on the calendar for months and had nothing to do with the backlash.
Trump remarked that Jaguar ought to have studied Bud Light, referring to the conservative-driven boycotts that erupted when the beer maker sent transgender influencer Dylan Mulvaney a specially designed can carrying her image in 2023.
“The tide has definitely turned—WOKE is for losers, being Republican is what everyone ought to aspire to. I appreciate your attention to this!” Trump added.
Why Did Sweeney’s American Eagle Ad Spark Controversy.
According to CBS42 A new American Eagle ad features Sydney Sweeney in jeans and a denim jacket, making a play on the words “jeans” and “genes.” “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.
According to VOX My jeans are blue,” she explains before the camera tilts to show her matching blue eyes. Critics on social media reacted with outrage, arguing the phrasing flirts with eugenics and suggests Sydney Sweeney blonde hair and blue eyes are traits to be desired over others.
Shalini Shankar, a Northwestern anthropology professor focused on youth and advertising, told CNN she interprets the ad as a “deliberate alignment with a white nationalist, MAGA-friendly identity,” arguing American Eagle is consciously repositioning itself for the time and the choice of words reflects that.
How Have Sweeney And American Eagle Responded To The Controversy.
Sweeney has not commented on the backlash. American Eagle, however, posted a response over the weekend that reads in part: According to HollywoodReporter “ ‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans.”
Her story matters. We’re keeping the focus on how every person owns their AE jeans, rocking them with total confidence. Jeans that fit right just have a way of looking good on every body.
Who else is rallying behind Sweeney while the American Eagle drama brews? A few loud GOP voices have grabbed the mic to say her commercial is proof that “woke” canceling is overplaying its hand.
VP JD Vance hopped on the “Ruthless” pod the other day and threw his shoulder behind Sydney Sweeney, suggesting that the Dems keep labeling anyone who finds Sydney attractive a Nazi.
A quick scroll shows Senator Ted Cruz declaring, “Wow. The Left is now officially against beautiful women. Can’t wait to see how well that polls.”
From the White House, communications head Steven Cheung fired back on X, blasting the firestorm as “cancel culture on steroids” and “truly warped, cruel, and dense liberal reasoning.”
By the way, Sweeney—fresh off her scene-stealing HBO runs in “Euphoria” and “The White Lotus”—hit a Los Angeles screening for her upcoming flick “Americana” on Sunday.
TMZ rolled the cameras when a heckler screamed that her AE spot was “racist” just as she stepped on the carpet.
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