JoJo Siwa Net Worth 2025: From Dance Moms to Pop Star & Entrepreneur.
According to Celebrity Net Worth, JoJo Siwa, the American dancer, singer, actress, and entrepreneur, is estimated to be worth $20 million. Her career took off after her standout turn on “Dance Moms” from 2015 to 2016, where her vibrant personality and trademark enormous hair bows caught producers’ and viewers’ attention.
Using that momentum, Siwa built a massive YouTube following, sealed a multiplatform deal with Nickelodeon, and rolled out a hugely successful line of bows, dolls, and apparel.
Her 2016 anthem “Boomerang” and the catchy “Kid in a Candy Store” video released in 2017 cemented her status as a pop tween icon, followed by the nationwide D.R.E.A.M. concert tour kick-off in 2019. Siwa broke ground on “Dancing with the Stars” in 2021, performing with the competition’s first same-sex pro partner and dancing her way to a runner-up finish.
JoJo publicly came out as a proud member of the LGBTQ+ community in January 2021, and she has used her platform to advocate for acceptance, becoming a trailblazing voice for youth. Today, while she’s moved beyond her original kid-focused image, her bold hair bows and confident style continue to shine as hallmarks of her brand.
Early Life
Joelle Joanie Siwa, better known as JoJo Siwa, arrived on May 19, 2003, in Omaha, Nebraska. JoJo first gained attention through viral music videos like “Boomerang” and “I Can Make U Dance” on her YouTube channel, and in 2018 she stepped off the screen and into sold-out arenas. That first tour spanned 52 cities across the U.S. and Canada, and due to demand, it was later expanded to stops in the U.K. and Australia.
JoJo Siwa Hair Bow Sales
Many of JoJo’s fans insist her wealth must far exceed the totals we publish, since she’s said to have sold 40 million of her signature hair bows. While no independent source or business publication has confirmed the figure, the sales clearly deliver a substantial income.
With a celebrity merchandise line like JoJo’s, the structure typically means the celebrity sees a pay check only after the venture clears both production budgets and marketing expenses. Having reportedly moved 40 million ribbons, we know the line has way eclipsed any such threshold.
FIND RELATED SEARCH! Breaking: Abby and Brittany Hensel Spotted Carrying Baby After Abby’s Marriage Reveal.
Taking a same-sector average, you land on roughly $2.50 floating to the bottom line for every $9 bow that leaves the warehouse. Celebrity kickbacks we track usually settle near 20 percent of that excess, post-cost. In JoJo’s case, that pencils out to $0.54 hitting her pocket, not counting Uncle Sam.
Figuring that she had to move about 10 million units to square up the upfront outlay, you can work the numbers out to a tidy $16 million, again before taxes. Walk that through the IRS and you land around $8 million, take-home.
These numbers show that JoJo is definitely raking in serious revenue just from product sales. Remember, when you see net worth figures on our site, they’re already figured after taxes. So if the figure is $14 million, it implies she’s actually cleared around $25 to $30 million, once we account for taxes and other deductions. Given her sustained popularity, we wouldn’t be surprised if she eventually hits a net worth between $50 and $100 million.
Filmography
Throughout her career, JoJo Siwa has been a familiar face in a variety of TV programs. She’s starred in Nickelodeon specials like Ultimate Halloween Costume Party, the Not-So-Valentine Special, and the Ultimate Halloween Haunted House.
She’s have guest spots on School of Rock, Sesame Street, and SpongeBob SquarePants, and popped up for a cameo on Keeping Up with the Kardashians, along with hosting duties on The Substitute. Siwa has also competed on The Masked Singer, played Celebrity Family Feud, and danced her way through Dancing with the Stars and So You Think You Can Dance. y
She even returned to the AGT stage for the Celebrity Edition and lent her voice to The Angry Birds Movie 2 and The J Team films. JoJo Siwa has accumulated a remarkable list of accolades at the Nickelodeon Kids’ Choice Awards, including the titles of Favorite Viral Music Artist, Favorite Musical YouTube Creator, and Favorite Social Music Star, honoring her impact on the family-friendly entertainment scene.
Recent Projects and Rebranding
Throughout 2023 and 2024, Siwa has been focused on reshaping her public persona, transitioning from the bright, campy child star the world has known to a more commanding, edgy pop artist. Her fresh debut look—cutting her long, pastel hair into spikes and swapping the iconic bows and sparkles for structured leather and metallic details—became an instant talking point across TikTok and Instagram.
Headlines and fan forums lit up with please, critiques, and curiosity about the shift. In interviews, Siwa called the makeover a necessary step in her journey, insisting that she wants to be recognized for the artistry of an adult entertainer, not just a childhood brand.
In January 2024, JoJo Siwa dropped “Karma,” her first big release in half a decade, and the impact was immediate. The single, plus a bold music video drenched in neon and nighttime shadows, traded her signature candy-bright pop for steely synths and lyrics that hinted at revenge and self-assertion.
The artistic pivot split her longtime following—some cheered the growth, others mourned the child star they thought they knew—but the gamble pulled in fresh listeners and announced a comeback that’s decidedly not a rerun. Siwa has hinted that “Karma” is a stand-alone tease for a fuller, darker project that’s in motion, and she’s already working on the next cuts.
Meanwhile, she’s kept the camera rolling in reality-land. Earlier that same year she slipped back into the judge’s chair on “So You Think You Can Dance,” bringing her signature pink power into the choreography rooms, and last fall she completed a brutal run on “Special Forces: World’s Toughest Test,” where she was celebrated for hammering out back-to-back challenges that stunned the cast and audience alike.
Outside the studio, Siwa has doubled down on her advocacy for LGBTQ+ youth, taking every Pride Month speech into broader year-round mentorship and funneling every spotlight moment into campaigns for mental health, acceptance, and safe spaces.
Real Estate
In February 2020, JoJo Siwa bought a $3.5 million home in Tarzana, a quiet suburb of Los Angeles, when she was only 16. The Mediterranean-style house spans 6,000 square feet and came with shiny marble floors, several fireplaces, a chef-ready kitchen, rows of French doors, a swimming pool, and a sports court. The only room anyone really remembers, though, is the one she calls the “Fun Room,” for which she insisted in a YouTube video, “It’s my house, and obviously it needs a candy bar.”
Her candy bar is more like a complimentary candy store than a chocolate bar—it’s a long countertop packed with jars of gummies and lollipops instead of chips and soft drinks. The Fun Room also features a pint-sized, fully stocked 7-Eleven, complete with a pizza warming shelf, a popcorn popper, a nacho cheese dispenser, and a miniature Slurpee machine.
Personal Life
Between August and November 2020, JoJo Siwa dated TikTok creator Mark Bontempo. She publicly came out as part of the LGBTQ+ community in January 2021, sharing the news on social media. A month later, she said she was in a relationship with her longtime best friend, Kylie Prew.
After breaking up in late 2021, they reunited in May 2022. Sadly, their second breakup came in June of the same year. JoJo moved on and began dating social media creator Avery Cyrus in August 2022. By December 2022, the news broke that Siwa and Cyrus had separated.
